i2 Stores Retail Expansion & Ecommerce Launch
Overview
Led high-impact growth initiatives for i2 Stores during a major expansion phase, supporting the business as it scaled from 5 stores to 30+ locations nationwide. Established the ecommerce department, built operational workflows, and aligned marketing across physical retail and digital channels.
Managed large-scale brand activations for Nokia and Huawei, celebrity-led commercial campaigns, in-store branding innovations, reporting systems, and business development initiatives. Also supported the transition from mobile-only stores into broader multi-category retail formats designed for long-term growth.
